Markup Calculator
Calculate selling price from cost and desired markup percentage, or find the markup from cost and price.
Result
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Implied margin % —
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How it works
Selling price = cost × (1 + markup%); markup% = (price − cost) ÷ cost × 100Frequently Asked Questions
How do I calculate selling price from markup?
Multiply cost by (1 + markup percentage): a $40 cost item with a 50% markup sells for $40 × 1.5 = $60. This is different from margin, which is calculated as a percentage of the selling price instead of the cost.
What markup percentage should I use?
It varies hugely by industry: retail often uses 50–100% markup (keystone pricing doubles cost), wholesale distribution might use 15–30%, while services and software can markup far higher. Research your specific industry's norms.
How is markup different from margin?
Markup is profit as a percentage of cost; margin is profit as a percentage of selling price. A 100% markup on a $50 cost item ($100 price) is only a 50% margin — the two numbers are never equal except at very low percentages, so always confirm which one you're being quoted.