Markup Calculator

Use this markup calculator to calculate selling price or markup from cost. Enter cost, markup percentage, margin choice or selling price and review selling price, markup and profit.

Result
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Implied margin % —
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How it works

Selling price = cost × (1 + markup%); markup% = (price − cost) ÷ cost × 100

How to use the Markup Calculator

Start by entering cost, markup percentage, margin choice or selling price. Keep the units consistent and check that each value belongs to the same question.

The result gives selling price, markup and profit. Markup and margin are different percentages, so choose the correct method. Use it as a guide and check any instructions, rules or professional advice that apply.

Frequently Asked Questions

What does this markup calculator calculate?
It gives selling price, markup and profit. Markup and margin are different percentages, so choose the correct method.
What information should I enter?
Enter cost, markup percentage, margin choice or selling price. Use the same units throughout so the result is easier to understand.
What is the difference between markup and margin?
Markup is measured against cost. Margin is measured against the selling price.